American Egg Board has served US customers with important egg-related information for decades. AEB went through extensive testing regarding customers’ needs when buying eggs and decided to make a guideline for egg packaging manufacturers to refer to. We tested a variety of package designs that would help narrow down the hierarchy of effective elements displayed on the cartons.
Canon See Impossible
/Visual Identity Guidelines
Canon launched its new campaign, Canon See Impossible with an additional logo. This document, produced digitally & as print, was created as a guide for developing internal and external Canon marketing communications across all channels. It provides rules on everything from logo use to image selection, along with set templates and typography.
Marriott – Food on demand
/Logo & Package Design
Marriott is redefining in-room dining to meet the needs of Marriott Hotel’s modern traveler audience, with a range of premium choices that address their needs around quality, speed & value. We responded with copy & design for the packaging that will be used to deliver a range of food products.
i-Link is an English academy based in Seoul, Korea. Along with their new name, they were looking for a fresh new branding, which included logo development and collateral, such as signage and stationery.
marriott fitness – flex lab
We were asked to build a visual identity that will run consistently through the launching of Marriott’s new fitness center, Flex Lab. Coming up with unique visual cues, yet staying within the boundaries of Marriott’s corporate branding was the challenge in this project.
marriott – food on demand
With Marriott’s existing brand guidelines, we were asked to create an identity around Marriott’s Food on Demand sector, Fresh Bites. With the new set of rules, we created various collateral materials including this menu.
canon + little league
/Visual Identity & Interactive Design
Each year, Canon and Little League partner up to host the Little League World Series. In 2015, Canon took this opportunity to promote PIXMA Printers’ cloud technology, printing from anywhere to anywhere. Incorporating Canon’s new See Impossible Branding elements, we created a new look-and-feel for the World Series website and micro-site.
canon north pole pixma
Canon’s new PIXMA printer launched a brand new campaign – a Facebook app that sure blew kids’ minds. At NorthPolePixma.com, kids (and adults!) are asked to draw a picture of what they want for Christmas. Then, they’re shown an interactive film, in real-time, that features their picture being printed off on a Pixma printer at the North Pole. My role in this project was to come up with the look and feel for the new campaign, creating social, digital, and outdoor assets.
North Pole PIXMA Case Study Video
ink painting and beyond
Ink Paintings and Beyond is a catalog for an exhibition that took place at Shanghai Duolun Museum of Modern Art in 2010. Based in Chicago, I had the privilege to design the exhibition catalog for a professor at SAIC. The catalog was published and distributed in China by June of 2011.
e*trade super Bowl 2013
In 2013, E*Trade’s trademark baby made a comeback during the Super Bowl season. The commercial showcases a montage of the baby enjoying a luxurious lifestyle with the money he saved by joining E*Trade. We concepted and superimposed images for the final outcome.